Windows Phone app downloads, one month later

lil todo has been in the app store for about one month now. It hit the marketplace on April 9th and I now have download statistics up to May 8th. And the total number of downloads in the first month is… Drum roll please…

342

Yes, 342 downloads in one month for a free app with no real advertising apart from this blog and a twitter account. Not bad, not great, but decent, I suppose.

There was a large number of downloads in the first week, about 150 and since then it’s leveled off. I’m averaging about 7-8 downloads a day now.

The top three regions for downloads are 1. the US with 198, 2. Germany with 44, and 3. the UK with 33. The next after that is Australia with 12 and Singapore with 11. I wonder if this is a reflection of the Windows Phone user base around the world.

 

App download stats after 14 days

I now have stats for lil todo, a WP7 app, for 14 days. lil todo got published to the Windows Phone Marketplace back on April 9th, and because of a 6-day delay to stats for the Marketplace, I have data for up to April 23.

The grand total after 14 days is 218 downloads, which is an average of 15.57 downloads a day. However, the trend looks pretty grim:

The graph you see above is the number of downloads per day from 4/9/2011 up to 4/23/2011.

It’s a pretty steady trend towards zero downloads a day. On the 23rd, there was only 1 download. Granted, I haven’t done much advertising of this app, so take what you will out of these numbers.

Some thoughts and random points:

  • there are about 100 to-do apps in the marketplace (there were maybe 15-20 when I first started developing mine), so there’s a lot to choose from
  • most people aren’t likely looking for to-do apps, but they are searching for games, I imagine
  • do most average people know about the marketplace at all and how to download apps?
  • this app is free and has no ads, so price isn’t holding people back from downloading it
  • the second peak you see at 4/18 occurs around the same time as I updated the app, so it’s possible it showed up in some sort of “updated apps” page (?)
  • the reason for the big debut was most likely the huge visibility of the app in the “new apps” page when browsing the marketplace
  • my app shows up on page 5 of the “Productivity” category in the Zune app. I assume you move up the pages with more downloads.
  • the app has around a 4.5 rating with 8 ratings. That means 8 out of 218 people rated it
  • I’m not sure the new, eye-catching app icon for the 4/18 update made a whole lot of difference
  • there were 19 downloads in Germany, 21 in the UK, and 127 in the US. All other countries are in the single-digits each.

At the end of the day, though, you have to admit, 218 people downloading an app is a pretty darn small amount. I should try writing a simple fart app as an experiment to see how many downloads I can get from that. 🙂

UPDATE: I checked the stats again and they have been updated. The 4/23 number is now 8 downloads and the following two days (not originally in the graph) are 9 downloads each. From this small sample, it looks like downloads may start to settle at around 8-9 a day.

 

Early marketplace download stats

My app, lil todo, has been in the marketplace for about 10 days now, since April 19, and I now have some numbers

For the first four days: 131 downloads. (The marketplace has a delay of something like 6 days for data, so I don’t have anything beyond 4/13.) These are early numbers, so let’s see if there’s a trend of some sort. Also, at this point there are 7 reviews of the app, and they are all 4 or 5 stars.

This app is totally free (no ads or fees) and a kind of experiment for me, so once I have more interesting data, I’ll share it.

How I use lil todo to create shopping lists and more

lil todo has a smart feature which auto-files tasks that you create. If you want to see it in action right now, bring up lil todo and on the front page, create a new task called “buy batteries”.

Hit save, then go to the Inbox. You’ll notice that your task isn’t there. Where is it? Go back to the front page, then tap on Contexts to view your contexts. Tap on the Shopping context. There’s your task!

So what happened? Well, lil todo noticed that the task started with “buy” and auto-filed it in the Miscellaneous folder and auto-assigned the task a “Shopping” context. If you go back to the front page and click on Miscellaneous, you’ll see your task is here as well.

Whenever you create a new task, we detect certain words in your task name and give the task the correct context. If you’re creating a new task on the front page or in the Inbox, we’ll also auto-file the task in the Miscellaneous folder to keep it out of the way.

While you’re viewing a list of tasks in a context, like the Shopping one, hit the “+” button to create some more tasks that get assigned the Shopping context. Any new tasks you add while viewing a context get auto-assigned that context. We think you’ll find that when you’re browsing other tasks in your context, your mind will start coming up with other related tasks, so we made it easy to add more.

Freakin’ contexts, how do they work?

So what are contexts? Think of a context as your current location or mental state. By using contexts, you can quickly see all the tasks that you can do right now if you are in that context. (All tasks can get placed in a context and a project at the same time, so don’t worry about using both.) You could create a context for books you’d like to read, and next time you are at the library or browsing books on Amazon, you’ve got your list ready to go. Actually, we have an auto-assign rule for reading!

Go back to the front page and create a new task called “Read War and Peace” and go to the contexts page and notice there is now a “Reading” context, which contains your new reading task.

Here’s a complete list of the current auto-assign rules:

  • Begins with “buy” or “purchase” -> Shopping
  • Contains “laundry” or “clean” -> Home
  • Starts with “watch” -> Watching
  • Starts with “read” -> Reading
  • Starts with “download” -> Online
  • Starts with “listen to” -> Music
  • Starts with “call” -> Phone

These auto-assign rules are currently not customizable, but we’ll consider it for future versions.

Other Ways of Assigning Contexts

As a shorthand for filing a new task in a context, you can prefix a context name with @ somewhere in your task name and it’ll get placed in that context. Give it a try now by creating a task called “Talk to Barney @work”. You’ll find the task gets auto-filed into the Work context.

Finally, a couple more pointers: when editing tasks, you can always set the context for a given task manually. Additionally, in the Contexts page where all contexts are listed, you can create more contexts by hitting the “+” button. You can get creative with the name, but keeping it short makes things easier. If you make the name one-word only like “work” or “errands”, you can use the @ shortcut on it, too.

That’s all you need to know to work with contexts. Let us know what you think of the contexts feature in the comments below!