I now have stats for lil todo, a WP7 app, for 14 days. lil todo got published to the Windows Phone Marketplace back on April 9th, and because of a 6-day delay to stats for the Marketplace, I have data for up to April 23.
The grand total after 14 days is 218 downloads, which is an average of 15.57 downloads a day. However, the trend looks pretty grim:
The graph you see above is the number of downloads per day from 4/9/2011 up to 4/23/2011.
It’s a pretty steady trend towards zero downloads a day. On the 23rd, there was only 1 download. Granted, I haven’t done much advertising of this app, so take what you will out of these numbers.
Some thoughts and random points:
- there are about 100 to-do apps in the marketplace (there were maybe 15-20 when I first started developing mine), so there’s a lot to choose from
- most people aren’t likely looking for to-do apps, but they are searching for games, I imagine
- do most average people know about the marketplace at all and how to download apps?
- this app is free and has no ads, so price isn’t holding people back from downloading it
- the second peak you see at 4/18 occurs around the same time as I updated the app, so it’s possible it showed up in some sort of “updated apps” page (?)
- the reason for the big debut was most likely the huge visibility of the app in the “new apps” page when browsing the marketplace
- my app shows up on page 5 of the “Productivity” category in the Zune app. I assume you move up the pages with more downloads.
- the app has around a 4.5 rating with 8 ratings. That means 8 out of 218 people rated it
- I’m not sure the new, eye-catching app icon for the 4/18 update made a whole lot of difference
- there were 19 downloads in Germany, 21 in the UK, and 127 in the US. All other countries are in the single-digits each.
At the end of the day, though, you have to admit, 218 people downloading an app is a pretty darn small amount. I should try writing a simple fart app as an experiment to see how many downloads I can get from that. 🙂
UPDATE: I checked the stats again and they have been updated. The 4/23 number is now 8 downloads and the following two days (not originally in the graph) are 9 downloads each. From this small sample, it looks like downloads may start to settle at around 8-9 a day.
I’m one of the single digits from canada 🙂
Perhaps you should try something like AdDuplex http://www.adduplex.com/
Looks interesting. In my case, I’d like to keep my own app ad-free, though. I may look into alternate forms of advertising.
This whole thing is an experiment to see what it takes to get your in people’s hands, so looks like I have some more work to do. 🙂